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SEO Case Study

Case study

Client Overview

Industry

Mobile & Tech Device Retail

Market

Qatar

Outlets

40 stores across Qatar

Project Duration

May 2024 - August 2024

SEO Performance (April 2024)

Challenges

Low Organic Visibility : At the start of the engagement in May 2024, One of the leading ecommerce company in Qatar had limited organic visibility, with only 19,800 clicks in April 2024. The website’s overall SEO performance was optimal.

  • On-Page SEO Issues : The website was suffering from basic on-page SEO problems such as missing H1 tags, lack of H2 tags, overlong meta titles, and missing alt attributes on images​.
  • Keyword Optimization : The site’s content was not fully optimized for relevant keywords. Many product descriptions lacked the necessary target keywords, and there was limited use of SEO best practices in meta descriptions and titles​.
  • High Competition in the Market : The mobile and tech retail industry in Qatar is highly competitive, requiring strategic efforts to stand out in organic search rankings.

Solutions Implemented by Skybook Digital

  • Comprehensive SEO Audit: Conducted a detailed SEO audit in April 2024, identifying critical issues such as missing H1 tags, unoptimized meta descriptions, and the need for content optimization​.
  • On-Page SEO Optimization:
    • Implemented a complete overhaul of on-page SEO elements:
      • Meta Tags: Updated meta titles and descriptions to include targeted keywords.
      • H1 and H2 Tags: Ensured the inclusion of relevant keywords in H1 and H2 tags, improving the content structure and relevance.
      • Image Optimization: Added alt attributes to images, improving accessibility and helping in image search rankings​.On-Page SEO Optimization:Implemented a complete overhaul of on-page SEO elements:
      • Content Optimization: Enhanced product descriptions by incorporating high-ranking keywords related to popular products like iPhone and Samsung devices​.
  • Keyword Strategy : Focused on optimizing for high-impact keywords related to trending products (e.g., iPhone, Samsung Galaxy) and newly launched products (e.g., Oppo Reno 12).
    • Monitored keyword performance monthly and adjusted strategies to target new keyword opportunities.

Results Achieved

SEO Performance (August 2024)

SEO Performance (April 2024 - August 2024)

  1. Significant Growth in Organic Traffic:
    •  One of the leading ecommerce company in Qatar’s website saw a significant increase in clicks from 19,800 in April 2024 to over 32,000 clicks in August 2024 (a 61.6% increase).

       

    • Daily clicks surged to over 1,000 per day in August 2024, showcasing the effectiveness of the SEO strategies implemented.

       

  2. Improvement in Impressions:
    • The website achieved over 1 million impressions for the first time in August 2024, marking a significant milestone in its online visibility.

       

  3. Enhanced Keyword Rankings:
    • Several high-value keywords such as “iphone price in qatar” and “oppo reno 12 price in qatar” saw significant improvements in their rankings, driving more targeted traffic to the website​.

The table below highlights the ranking improvements for various targeted keywords between April and August 2024.

        4. Better Engagement on Product Pages:

    • Popular product pages, especially for Apple and Samsung devices, saw increased engagement with noticeable upticks in clicks​.

Conclusion

Skybook Digital’s targeted SEO strategies significantly enhanced One of the leading ecommerce company in Qatar’s organic search presence within just four months. The comprehensive on-page and technical SEO optimizations, combined with a strategic focus on relevant keywords, resulted in a dramatic increase in both traffic and visibility. The results not only met but exceeded the client’s expectations, positioning One of the leading ecommerce company in Qatar as a strong competitor in the digital market.

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